Cognitive Psych

Cognitive Psychology UX Bootcamp with Joe Leech

An incredibly practical way to understand how the human brain works and apply that knowledge to User Experience design

Tickets on sale for £350 + VAT from midday (GMT) on 5 January 2012 and are limited to 12 participants.


10-11 February, 2012


TBC (Central London, UK)


Joe Leech, User Experience Director, CX Partners

A recovering neuroscientist via a spell as a primary school teacher to a MSc in Human Computer Interaction, Joe embarked on a UX career 7 years ago.

As a User Experience Director Joe heads up a team of user experience consultants. He specialises in designing every aspect of the user experience from initial research to developing online strategies to producing wireframes & managing a design team.

He has worked with clients like eBay, Marriott, theTrainline, and


You know somethings are ‘good design’ and some things are ‘bad design’ for usability but have never been quite sure why this is so?

Learn the psychological principles behind how our brain makes sense of a user interface and you’ll be able to:

a) design better
b) present and explain your design better
c) critique other people’s designs in a more informed and objective manner.

In this bootcamp we’re going to take some of the typical elements of web and application design and deconstruct them using our knowledge of Cognitive Psychology to understand why something work better than others, including:

  • forms
  • product pages, baskets & calls to action
  • article/content pages and readability
  • index/catalogue pages
  • homepage
  • navigation
  • usability testing/research methodology

through this we’ll look at Cognitive Psychology work/theory including:

  • perception: receptive fields & Gestalt
  • memory: short term / working and long term
  • reasoning, problem solving, attention and persuasion
  • mental model research / task knowledge structures
  • emotion & communication: creating a meaningful experience

Using the typical bootcamp ‘less yammering, more hammering’ approach, we’ll be applying our learning immediately in short practical design exercises from the get go.

Then we’ll bring it all together with a larger design and critique exercise where you’ll be able to practice putting your knew cognitive psychology knowledge into practical designs and get some experience using psychological principles to explain & justify your design approach.

Cognitive Psychology theory no more – come to bootcamp and you’ll able to put Cog Psych into practice as soon as you get back to the office.

We expect that participants will have some experience working on websites in some capacity and will probably come from a UX background (or be looking to get into UX), but there is zero assumed Cognitive Psychology knowledge for this bootcamp.

Tickets available from midday (GMT) 5 January 2012