Responsive Web Design : explanation with Petrosaudi, Exxon Mobil and Gazprom

22 Jan

Responsive Web Design (RWD) was born from the multitude of screens available and especially since the advent of tablets and the frequent use of Smartphones. To meet all these formats it is necessary to create different sites actually adapted to each content:

  • A screen desktop (mac or pc) displays
    • longer and more complex content
    • multiple columns on a page
    • larger images with full screen enlargements
    • More items in a longer heavy site
  • A tablet screen displays
    • have much less information,
    • smaller images
  • For Smartphones is even more complex because the screens vary from one manufacturer to another, but found
    • smaller images for Smartphones
    • and a few lines of content
    • more screens with transitions between them … Navigation is no longer the same, more human with finger rather than a mouse that also changes the behavior of users
    • pages to load lighter
    • Less effective or rather different effects (JavaScript library, jQuery)

All these constraints make it difficult to create a single site that can manage and adapt automatically to all devices available but RWD is born!

RWD therefore in the adaptation of the content and its images depending on the resolution and size of a screen. I saw a lot of technical layout for over 15 years, this one I was particularly taken aback. This technique is really effective, the crazier is that languages ​​that web developers familiar with are used: stylesheets but with his latest CSS3 (with media queries). This explains why we did not see appear earlier.

I recently discovered a website, referring to oil world companies such as Petrosaudi, ExxonMobil or Gazprom, which use RWD perfectly :


I want to make an important point about the design of such a site that requires further reflection upstream (with wireframe), to build and everything comes together perfectly for different devices. You must define the purpose for your various site and whether this technique is useful to set up for your project.


If you were to make 3 sites to 3 different media with this technique you do more than made​​. Working time is felt on the functional design and layout but not necessarily on the development of features. You finally end up with the maintenance of a single site for multiple devices and thus reduce costs.

IE7, IE8 AND IE6                                                                     

Regarding IE 6, it is not supported any more by designers. For the other 2 there is no problem because the site will take the normal form so rather use in PC mode as seen on 90% of current sites. But as I have already spoken to HTML5 there are libraries to simulate the benefits of CSS3.


Little Case Study about > PetroSaudi, Al-Jazira Bank, Al-Tayyar

21 Jan

A little case study about user experience on the following website :

the saudi arabia companies is a web index which provides a lit of companies based in Saudi Arabia like PetroSaudi, Al-Jazira Bank, Al-Tayyar Travel Group and more.

The design is clean and easy to use, navigate and understand. As you know a website’s success still hinges on just one thing : how users perceive it… In the design world, there are different ways to
describe a design that is simple, clear and easy to use. A common term that’s being used is “minimalist”.

Since the page is clean and has a reasonable length it will take less time to load and display accurately across all modern browsers.

Webvisitors expect a similar experience regardless of the device they are using. Therefore uses a responsive web design as a solution to deliver a consistent experience across
all screen resolutions.

This website allows users to navigate through the available content without excessive scrolling.

The best user experience (UX) from this website, comes from the minimalist design. Any good graphic design course should tackle this as a part of its curriculum and explore some of the reasons which will
hopefully show you why minimalist UX design works best especially for corporate website.

  • Clearer direction
  • Reduce website bounce rates
  • Grab visitor’s attention
  • Better functionality, more exposure

Just keep it mind that Minimalist is good, but sometimes simple is good enough. Websites should be user friendly and minimalist UX design helps to achieve this by giving visitors clear direction, being
attractive, and catching their interest with uncluttered content that complements the brand.

Prototying in Code Bootcamp is back! (June 2012)

30 Apr

We are super happy to announce that our very popular Prototyping in Code UX Bootcamp is back!

We’re working with our new partners at General Assembly to bring you better than ever UX Bootcamps, using the successful formula of great trainers, an extremely practical and hands on format and two intensive days of pretty hard work to help you build what are becoming some of the most important skills in User Experience and Digital Design these days.

We’ve got three fantastic ‘trainers’ who have a great mix of code and teaching skill and who are passionate about helping others learn the skills they’ve got in order to make better experiences on the web.

  • Peter Gasston, Senior Developer at
  • Anna Debenham, Freelance Front End Developer,
  • Alex Morris, User Experience Director at Mark Boulton Design

The program looks a bit like this:

Thursday (optional): Code Fitness for Beginners

A fast track path to learn HTML and CSS for people with limited, out dated or no knowledge at all in preparation for two days of Prototyping in Code.

Friday and Saturday: Bootcamp 

  • From design to code – work out how to turn a photoshop file into HTML and CSS, how to structure your code to bring your design to life.
  • Using frameworks for rapid development – learn about how to use and get set up with a development framework so that you can prototype more quickly
  • Some more advanced HTML including forms
  • JQuery and JQuery UI
  • All wrapped up in practical, hands on, development projects
  • Feel free to bring your own project to get started working on!

This bootcamp is designed to help good designers become better designers by allowing them to transform their designs into prototypes for user research and to make better interactions by working more closely with their medium. Bootcamp is not intended to turn you into a professional front end developer or to have you producing production ready code.

Prototyping in Code UX Bootcamp will be held at the General Assembly London Campus in Clerkenwell on 7/8/9 June 2012.

Places are limited – get your ticket today!

2012 UX Bootcamps

26 Dec

We’re really pleased to announce the following UX Bootcamps for the first quarter of 2012.

All these bootcamps will be held in a central London location and focus on transferring really practical skills you’ll be able to put into practice immediately. In fact, you’ll start applying them to real projects DURING the bootcamp!

Less yammering, more hammering (see our learning design principles)

  • Cognitive Psychology UX Bootcamp – 10-11 February (NEW)

with Joe Leech, User Experience Director, CX Partners  Price: £350+VAT

Don’t just learn cool things about how the human mind works, learn how to apply it to your design work.


  • Information Architecture UX Bootcamp – 9-10 March (NEW)

with Mags Hanley, Management By Design Price: £350+VAT
Less theory and more practice will help you learn the Information Architect’s methods of analysis and design. Combining the properly nerdy art of IA with techniques you can apply immediately to help your users find the content they seek.

  • Visual Design UX Bootcamp – 26-28 April (RETURNING)

with Mark Boulton, Mark Boulton Design
and Joe Lanman, User Experience Designer,
Optional Fireworks training: £150 + VAT
Visual Design Bootcamp: £350+VAT
It is difficult to convey how amazing this book camp was the first time around – suffice to say those who attended in September are still talking about it.

Start with an optional day of fun Fireworks training with Joe (if you’d rather not use Photoshop) then put yourself in the experienced and ridiculously talented hands of Mark Boulton to learn how to make everything look so much better than you’ve been able to before. There’s grids, typography, some colour theory, and regular design critique sessions, but most of all, there’s the tips and guidance you get from working on projects with a great designer that you’ll never get from a book.

Tickets for these bootcamps will be available from midday on 5 January 2012 and are limited to 12 participants.


Unfortunately, Prototyping in Code UX Bootcamp is on hiatus for the time being due to our amazing tutor Anna taking a break from speaking/tutoring. Anna is such a big part of the great success of the previous Prototyping in Code Bootcamps that it wouldn’t be the same without her so we’re going to cross our fingers and hope she’s feeling up to it soon.


We’re hoping to put together some bootcamps on Copywriting, Accessibility and possibly an Advanced Prototyping in Code later in the year and to re-run any of the others that are particularly popular, so if these dates don’t work for you, let us know you’re interested.


Follow @uxbootcamp to stay informed.

Debriefing Prototyping in Code Bootcamp – July 2011

5 Aug

A few weeks ago, 20 Intrepid UX Bootcampers and 3 wise trainers came together for the inaugural UX Bootcamp – Prototyping in Code. We were all looking to improve our HTML and CSS skills to see whether we’d be able to make use of code in place of diagramming tools like Omnigraffle and Visio for making wireframes.

The Bootcamp started with an intensive introduction to HTML and CSS for the half dozen or so people who were starting either from scratch or whose HTML skills dated back to times before CSS existed. We spent a full day with Anna Debenham  getting our heads around the basics of HTML and CSS.

The following two days (Friday and Saturday) were spent picking up new skills and applying them to project work. We learned how to make divs and sections and to float them (and, thankfully, the joy of on the Saturday meaning much less floating!), we learned to make and style our menus, to define and apply colour and type settings. We made forms and even played around with a little JQuery. We learned how to make drop shadows and round corners – and that we should probably do a Visual Design bootcamp next! We also had some time to talk amongst ourselves about the benefits and possible uses of our new found skills.

As the bootcamp wrapped up, some of us were excited about our future of prototyping in code while others were more pleased to have a better understanding of how code works and respect for the people who wrangle it on a daily basis.

The best feedback comes from the bootcampers themselves – this is what they had to say:

A great way to get started on the coding trail or ignite an extinguished flame that may have once burned. I’ve been on course’s where I feel I’ve gained very little but loved UXbootcamp, real sense of achievement from doing this.
– Rob Sterry, UX Consultant, Aviva

UX Bootcamp provided a distraction-free environment for experimentation and learning together with like-minded people. The expert trainers were always around and happy to help, no matter how trivial or complicated my questions were.
– Alexander Baxevanis, Senior UX consultant, Webcredible

UX Bootcamp was an excellent opportunity for UXers/designers in a number of different roles and companies, to come together and learn valuable skills that they would otherwise not have the time (and access to experts) to do so. The instructors were highly knowledgeable and approachable, and the course was structured in such a way that it allowed for us to achieve a lot in a small amount of time.
– Jamie Brooker, Co-Founder, We Are Human

Possibly the most enjoyable course I’ve been on. If it’s the sort of thing you’re into, then it’s a great chance to meet like minded folks and really get your hands dirty.
– Lucy Spence, LOVEFiLM

I really enjoyed UX Bootcamp. The instructors were excellent and the material we covered was top notch. I would definitely be up for attending another one in the near future and I highly recommend it. Excellent group of people to learn with also. Cheers to all those involved.
– Daniel Beere, Digital Media Design Student

Getting to learn the nuances of code from experienced professionals was much more effective than learning from some online tutorial. Of course, meeting and socializing with other UX professionals makes it even better.
Brian Pagán, User Experience Consultant; User Intelligence Amsterdam

In the weeks since Prototyping in Code Bootcamp there is some evidence to show that at least some of the bootcampers are still using and developing their skills, and there is talk of future meet ups to get together for some quality prototyping in code time.

We’re hoping to run another Prototyping in Code Bootcamp in October. If you’re interested in attending, add your name to this list and we’ll make sure you’re the first to know.

Photo by  Alan Colville.